About
Nancy Griffin
Working at the Intersection of Wellness and Longevity
Nancy Griffin is an entrepreneur, connector, and storyteller using decades of hospitality, wellness, and longevity experience to reshape how we think about aging well.
Her work sits at the center of a simple belief: the New Longevity is a cultural shift towards age inclusivity, and organizations must lead the way.
Nancy’s Journey
Nancy leads conversations and partnerships that help organizations rethink longevity, workforce design, and wellbeing. She hosts the Glowing Older podcast (interviews with 230+ experts), runs The Contento Group advising brands on longevity strategy, and created SeniorTrade – a B2B platform and e-newsletter for senior living and aging services professionals. Her practical, program-focused work is built to help organizations design age-inclusive cultures, events, and programs to change the narrative around aging.
This present-day work is informed by a long career connecting wellness, hospitality, and media – from founding industry platforms to creating community-driven professional learning. Those early ventures taught Nancy how to build networks, translate research into practice, and convene the right people to solve real problems.
Nancy founded The Wellness Resource, led SpaTrade and SpaExec, and later served in editorial leadership after those ventures were acquired. Today, she channels that experience into consulting, keynotes, and experiential programs that directly support employers, communities, and product teams ready to act on the New Longevity.
Nancy has developed a reputation as a visionary who could see where industries were heading long before the market caught up. She is actively engaged with leading organizations at the forefront of longevity innovation:
These affiliations reinforce her commitment to cross-sector collaboration and evidence-based innovation in the longevity space.
Today’s Mission
- Reframe longevity as opportunity
- Build age-inclusive cultures
- Reduce bias and expand generational equity
- Encourage innovation that honors the full lifespan
Expanding the Lens: Advancing Senior Living, AgeTech & the Longevity Economy
As the conversation around longevity evolved, so did Nancy’s work.
Glowing Older: Elevating Innovation in Aging Well
Nancy is the host of Glowing Older, a global top-10% podcast featuring over 230 leaders driving innovation in aging well. Through these conversations, she spotlights breakthroughs in senior living, AgeTech, wellness, caregiving, and workforce transformation.
SeniorTrade: A Platform for the Business of Aging Well
Nancy founded SeniorTrade, a B2B digital publication and briefing newsletter covering senior living, AgeTech, and the business of aging well. It serves professionals shaping the future of later-life living and longevity services.
ExposeAgeism: A Movement for Change
She also founded ExposeAgeism, a movement dedicated to combating ageism across the beauty, wellness, and consumer industries - challenging stereotypes and reshaping cultural narratives about aging.
Better With Age™ Events
Nancy is the creator of Better With Age™ events, experiential programs designed to help organizations and individuals build a positive, empowered mindset around aging and the New Longevity.
Today: Advisor, Advocate, and Voice for Positive Aging
Her work is guided by a clear conviction:
Later life is not an afterthought, it’s the next frontier of human potential.
Speaking Engagements
- Get Set up: How Positive Aging Adds Years to Your Life
- Simply Retirement Podcast
- StarrCast Podcast – Nancy Griffin on How to Redefine Longevity
- ComFOR Connections Podcast
- ECornell – Capturing the Silver Wellness Market
- GIMI Institute – Innovation in Aging Well: Trends, Technology and Transformation
- 45 Forward – How We Can Transform Growing Older into “Glowing Older”
- Home Designs for Life Podcast – Planning for Aging in Place with Nancy Griffin
- Caregiver Chats – Protecting Your Wellbeing as a Caregiver with Glowing Older
- Flock and Gather Podcast – Nancy Griffin from Glowing Older on Aging Well
- Venues: Admirals Cove, Jupiter, FL | Club Management Association of America (CMAA) | Desert Mountain Club, Scottsdale, AZ | Stoneridge Creek, Pleasanton, CA | The Polo Club of Boca Raton, FL |
Featured Articles
- Next Avenue
How we look matters to most of us whether we like it or not, but will the phrase ‘anti-aging’ continue…
- Hotel Executive
Hospitality and senior living share many similarities. Both sectors care for people….
- Insider’s Guide to Spas
“Post Covid, there is a renewed focus on spas as places that provide services to age well and …
- American Spa
Spa and wellness expert and host of the Glowing Older podcast, Nancy Griffin, explains why …
- Spa Business
Nancy Griffin, founder of podcast Glowing Older and principal of Contento Marketing, has …
- Insider’s Guide to Spas
Sprucing up outdated models of senior living with elements of wellness and hospitality is like …
What Industry Leaders Are Saying
The Philosophy That Drives Her
New Longevity isn’t about adding years to life, it’s about adding meaning, vitality, and connection to every year we live.